SUPERSTORE SALES DASHBOARD

OBJECTIVE

To provide a comprehensive and interactive overview of sales performance for a superstore. This dashboard enables stakeholders to analyze key metrics such as sales, profit, quantity sold, and average delivery days across different categories, sub-categories, regions, and customer segments. Additionally, the dashboard offers insights into shipping modes, payment methods, and forecasted sales trends, empowering data-driven decision-making for optimizing product performance, inventory management, and marketing strategies.

To provide a comprehensive and interactive overview of sales performance for a superstore. This dashboard enables stakeholders to analyze key metrics such as sales, profit, quantity sold, and average delivery days across different categories, sub-categories, regions, and customer segments. Additionally, the dashboard offers insights into shipping modes, payment methods, and forecasted sales trends, empowering data-driven decision-making for optimizing product performance, inventory management, and marketing strategies.

DASHBOARD

INSIGHTS

Sales by Category:
The top-performing categories are Office Supplies, Technology, and Furniture, with Office Supplies leading the sales volume.

Sales by Sub-Category:
Phones, Chairs, and Binders are the top sub-categories, highlighting potential areas for focused sales strategies or inventory adjustments.

Shipping Mode Preference:
Standard Class is the most popular shipping option, followed by Second and First Class. Same-day shipping is the least used, possibly due to higher costs or limited availability.

Monthly Sales and Profit Trends:
Sales and profits vary seasonally across 2019 and 2020, with some months showing higher performance. This data helps identify peak sales periods.

Customer Segment Sales Distribution:
Consumer segments represent the largest sales share (48%), followed by Corporate (33%) and Home Office (19%). This breakdown can guide targeted marketing initiatives.

Payment Mode Breakdown:
Cash on Delivery (COD) is the most common payment mode, followed by online and card payments. This could reflect customer trust in COD or regional payment preferences.

Regional Sales Performance:
The West region leads in sales, followed by the East, South, and Central regions. This insight can aid regional-focused strategies to maximize revenue.

Sales Forecast:
Projected sales for November 2020 through January 2021 provide estimates for future planning and inventory stocking.

Sales by Category:
The top-performing categories are Office Supplies, Technology, and Furniture, with Office Supplies leading the sales volume.

Sales by Sub-Category:
Phones, Chairs, and Binders are the top sub-categories, highlighting potential areas for focused sales strategies or inventory adjustments.

Shipping Mode Preference:
Standard Class is the most popular shipping option, followed by Second and First Class. Same-day shipping is the least used, possibly due to higher costs or limited availability.

Monthly Sales and Profit Trends:
Sales and profits vary seasonally across 2019 and 2020, with some months showing higher performance. This data helps identify peak sales periods.

Customer Segment Sales Distribution:
Consumer segments represent the largest sales share (48%), followed by Corporate (33%) and Home Office (19%). This breakdown can guide targeted marketing initiatives.

Payment Mode Breakdown:
Cash on Delivery (COD) is the most common payment mode, followed by online and card payments. This could reflect customer trust in COD or regional payment preferences.

Regional Sales Performance:
The West region leads in sales, followed by the East, South, and Central regions. This insight can aid regional-focused strategies to maximize revenue.

Sales Forecast:
Projected sales for November 2020 through January 2021 provide estimates for future planning and inventory stocking.

Sales by Categoy:
The top-performing categories are Office Supplies, Technology, and Furniture, with Office Supplies leading the sales volume.

Sales by Sub-Category:
Phones, Chairs, and Binders are the top sub-categories, highlighting potential areas for focused sales strategies or inventory adjustments.

Shipping Mode Preference:
Standard Class is the most popular shipping option, followed by Second and First Class. Same-day shipping is the least used, possibly due to higher costs or limited availability.

Monthly Sales and Profit Trends:
Sales and profits vary seasonally across 2019 and 2020, with some months showing higher performance. This data helps identify peak sales periods.

Customer Segment Sales Distribution:
Consumer segments represent the largest sales share (48%), followed by Corporate (33%) and Home Office (19%). This breakdown can guide targeted marketing initiatives.

Payment Mode Breakdown:
Cash on Delivery (COD) is the most common payment mode, followed by online and card payments. This could reflect customer trust in COD or regional payment preferences.

Regional Sales Performance:
The West region leads in sales, followed by the East, South, and Central regions. This insight can aid regional-focused strategies to maximize revenue.

Sales Forecast:
Projected sales for November 2020 through January 2021 provide estimates for future planning and inventory stocking.